The recent weeks have been unusual to say the very least! For me though, they have been all about Blog posts and Copywriting.

Working together with the in-house marketing team at Almerich Lighting, they have rediscovered the importance of Blog and Facebook posting as a way of keeping in touch with existing customers – and reaching potential, future customers.

Almerich was founded in 1943 and is based in Valencia, Spain. They have a long history and are highly regarded and respected worldwide:

“Our customers usually define Almerich objects as ´artwork pieces´, ´one-of a kind´, ´future antiquary arts´.”

The owner of Almerich wanted to transmit a specific concept and his feelings about the company and its products. My part was to interpret and transmit his thoughts in English, while retaining the original message that he wanted to convey – to avoid his original message being ´lost in translation´.

Since I began to assist the team with copywriting and social media, we have already seen positive results. They have several requests for production orders and captured new customers who saw their Facebook posts and decided to get in touch.